It's Time for a Change With Attorney Pay-Per-Click Advertising

Joe Marchelewsk, President of AIJ Communications. (Courtesy photo)

The State Bar of California does not currently have any rules restricting Google's use of an attorney's name for pay-per-click (PPC) advertising. With a PPC campaign, a law firm can bid on a specific rate so that when someone types in "car accident attorney" or "Los Angeles real estate attorney," the firm's ad appears at the top of the search engine results page (SERP).

By getthru

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