Clothes Large Lululemon Launches Marketing campaign To Resist Capitalism – JONATHAN TURLEY


    Excuse me for moving away from our usual discussions, but I wanted to share an interesting fashion and apparel controversy. A new campaign to "Uncover Historical Extinction and Resist Capitalism" is under fire. Such campaigns are commonplace on campus these days, but this is a campaign to end capitalism by Lululemon, a billion-dollar publicly traded brand in the business of selling things like leggings for $ 120 a piece. The campaign recalled the quote attributed to Lenin: "If the point is to hang the capitalists, they will vie for the rope contract." In this case, Lululemon sells you the rope in different colors as well as some "hotty hot" styles for $ 60.

    The company has selected Rebby Kern, a self-proclaimed "Warrior of Social Justice", as speaker and promoted a class called "Decolonizing Gender".

    Their website gathers people (including those connected through Lululemon) to resist consumerism. . . probably like Lululemon. Kern (who identifies as a "non-binary, biracial, pansexual person") declares that "capitalism wins under a colonized binary system of sex?"

    Karl Marx said in the Communist Manifesto: "The proletarians have nothing to lose but their chains." However, he said nothing about how to look démodé. You can still redefine society in a $ 80 define jacket.

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